[Case study] astorya.io generated 950+ leads of MGAs & embedded partners to Wakam

Detecting & Qualifying Future Wakam’s Commercial Pipeline

astorya.io offered Wakam to integrate its investment deal flow of over 5000 insurance related startups, incl. MGAs and non-insurance platforms into Wakam's regular lead-generation meetings.

Pipeline Highlights

• 958 startup MGAs & mass audience digital platforms spotted
• 500+ analyzed in detail & scored (1–5)
• 100+ shortlisted for commercial outreach‍
• 20+ introduced directly to Wakam decision-makers on top of outbound outreach

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Approach: A 1–5 Scoring System to Identify High-Potential Early-Stage MGAs

Startups scouted by astorya.vc underwent a methodical assessment co-developed with Wakam. Only MGAs that received an average score of 4 or higher qualified for commercial outreach. The scoring focused primarily on:

• Funding & Financial Condition (e.g., 5 if a company received VC funding, hence we expected to allocate 40–70% toward marketing Wakam’s products)
• Market Positioning (e.g., 2 if a business model had proven unviable, risking time or effort loss)
• Founding Team Strength (e.g., 5 for repeated, successful entrepreneurs)

Collaboration Format: Integrating into Business Development Processes

• Formal Qualification: The astorya.io rating became the official measure to qualify or disqualify potential partnerships before commercial outreach, ensuring only high-potential ventures advanced in the pipeline (minimum average score of 4).
• Weekly Coordination: During bi-monthly reviews, Wakam’s business development teams across all European markets received pre-qualified leads and astorya.io’s assessments, enabling swift, informed decisions.