InsurTech weekly - How technology could reshape core functions in Financial Services?

_{1/ Mastering digital marketing in insurance}

The first article is a report the BCG put together on the state of digital marketing in the insurance industry. It positions digital marketing at a critical juncture within the insurance industry. While customer interactions increasingly begin online, the majority of sales still occur offline. The report compares insurance to other industries, deep dives into trends leading to such a position and lists where insurers could improve, based on best-practices spotted in adjacent markets.

_{2/ How CFO could turn CO2 tracking into a competitive edge}

The second article is a report McKinsey released a few weeks ago on why and how CFO could turn CO2 tracking into a business opportunity and even a competitive edge, to go beyond the regulatory requirement. To do so, the report explains why CFO are the right players to do so, suggests organizational updates and best-practices corporates should consider.

_{3/ The make or buy dilemma for Enterprise LLM}

The third article was published by Marie Brayer around the Summer, offering a tech overview of where Enterprises stand in embracing LLM. She highlights three major use-cases Enterprises currently pursue, explores the challenge surrounding internal and business data, hence exploring how to build things internally. Ultimately, she lists several examples including in Financial Services.