Florian Graillot
September 30, 2023
Asia’s insurance market has reached an inflection point due to the emergence of embedded insurance. Embedded insurance will fuel the next wave of growth and drive further penetration in Asian insurance markets. Consider that funding for insurtechs in the embedded-insurance space increased by 36 percent per year from 2019 to 2021. Likewise, venture capitalist (VC) funding in Asian insurtech start-ups increased tenfold between 2017 and 2021, when it totaled $2.7 billion.
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In an interview with VentureBeat following yesterday’s Amazon announcement introducing the new large language model (LLM) powering its Alexa device, the company’s generative AI leader, Rohit Prasad, said Alexa is now a “super agent.”
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Embedded Finance, like all financial services, is coming up the complexity curve. Payments and lending are embedded. Finance that is embedded is the default for many products. But new products are emerging, too. Fixed income, insurance, and private credit at the frontier. Embedded finance is being built over infrastructure, companies, and regulations not designed to work that way.
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