Original text here from Patrice Bernard (LinkedIn)
Financial well-being is a crucial yet often overlooked and neglected aspect of individuals' lives. To bring this issue to the forefront, the "Neon Money Club" took advantage of Valentine's Day this Wednesday to launch a dating app that incorporates an awareness component... which is quite surprising.
Imagine Tinder. Score works in exactly the same way: you describe your profile, specify the qualities you're looking for in a soulmate, and the algorithms suggest potential matches for you to accept or reject with a swipe right or left. There's just one difference: upon signing up, your credit score is checked, and you're only accepted if it's above 675 (indicating a relatively commendable level).
In other words, the app is reserved for an elite, not based on wealth as is the case with other platforms, but on criteria of financial responsibility. However, to alleviate concerns of discrimination (which will undoubtedly still arise), those who are excluded at the entry are directed to a catalog of educational resources to improve their financial literacy and a tool specialized in enhancing their personal credit score. Ideally, they'll then reach the admission threshold and can reapply.
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According to TechCrunch, the service will only be available for a limited time (about three months). With such an approach being more of a marketing stunt, which is hard to take entirely seriously, the goal seems to be to generate discussion around the theme of financial well-being, which is at the heart of the "Neon Money Club's" mission. It aligns perfectly with their vision of addressing money matters even in seemingly incongruous situations, avoiding the traditionally dull aspects.
There are countless ways to learn how to manage one's budget and feel confident in one's relationship with their finances, but one thing is certain: regular reminders in daily life, whether explicit or, as in the case of the Score app, indirect, are essential for effectiveness. Integrating them into unusual, utterly unexpected areas might not encourage immediate action but is an excellent technique for attracting attention!
